Wicker Park Playdate – Unified Brand Architecture 

This project focused on unifying three distinct Wicker Park businesses: The Beanery, South Shore Sound, and Loop Cinema into a cohesive branded system under the Wicker Park Playdate umbrella. The work centered on creating a shared visual language that preserved each business’s individual character while establishing clear alignment across the collective. The final deliverable was a fully animated logo system that visually connected the three businesses through unified motion principles and a shared identity framework.