Canal Park Brewing Company — Beer Label Design

This real-world freelance project involved designing two distinct beer labels for Duluth’s Canal Park Brewing Company, each rooted in its own story and audience. Día de los Muertos Mexican Lager draws inspiration from traditional candy skulls, using bold color and celebratory details to honor the holiday’s vibrant visual culture. CPB Cherry Bomb Blonde Ale features playful, energetic design elements that reflect its cherry notes and its release for the Duluth Pride event, with LGBTQ+ representation woven intentionally into the label. Together, the two designs balance brand consistency with unique visual identities tailored to each beer’s purpose and community.