Wild Child – Visual Identity and Experiential Design

Wild Child is a conceptual kids’ summer adventure camp designed to spark curiosity and outdoor play. The project’s main deliverable was a collectible patch system, encouraging children to try a variety of physical activities and rewarding their participation with playful, memorable designs.  Additional elements included environmental signage and promotional materials like website assets and a postcard. The visual style used whimsical illustrated critters and a warm, inviting color palette, creating a friendly and energetic identity for the camp.